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Advertisers, in a sense, want you to date them, and they will pay more for good prospects.
FORBES
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As General Petraeus has said, we will assess the progress made in December and begin a responsible conditions-based transition to Afghan security leadership, on a province-by-province basis, in July 2011, a date that represents both our sense of urgency for Afghanistan to step up and our resolve to meet our stated goals.
WHITEHOUSE: An Obligation to Those Who Serve
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That it went along even though it could only begin full-fledged work and training at its mammoth Super Terminal 1 on July 2 -- surely a recipe for disaster -- is testimony to how operational realities and common sense were set aside in pursuit of the July date.
CNN: A Date with Disaster