English idiom; semantic unity; structural stability; lexical approach; recycle;

英语习语； 语义统一性； 结构固定性； 词汇教学法； 循环法；

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Only by ingeniously utilizing the contradiction and unity of antagonism, marketing semantic expression can produce the delicate and magical results.

只有巧妙地利用矛盾的对立性和统一性，营销语义表达才能产生微妙神奇的效果。

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The production of it mainly benefit from its logic semantic foundation of the unity of opposites and language expressive foundation of using together.

它的产生主要得力于其对立统一的逻辑语义基础和连用对举的语言表达基础。

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