32 许多企业常因重视销售导向（Selling Orientation），而忽略了行销导向（Marketing Orientation）即满足顾客的需求。「销售着重于卖方的需求，「行销着重于 买方的需求。
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Sales Orientation & Up-selling Skills 服务销售训练 ; 处事发卖练习
Marketing can be defined through various perspectives, such as selling orientation, production orientation and marketing orientation.
营销可以通过不同的角度来定义，如销售导向，生产导向和营销导向。
The paper also stress on the influence of east orientation corporate culture to the cross-selling marketing model.
文章还着重强调了东方的企业文化对实施交叉营销模式的影响。
The selling concept, another common business orientation, holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products.
推销观念，又一个常见的商业导向，相信任消费者和企业如果顺其自然，他们不会足量购买组织的产品。
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