Conceptual metaphor is a persuasive and effective means to express the advertiser's selling idea.

概念隐喻具有很强的说服力，可以有效的传达广告商的销售理念。

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A good basic selling idea, involvement and relevancy, of course, area simportantas ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got no thing.

一个具有销售力的创意，基本上从未改变过，必须有吸引力与相关性。 但是，在广告噪音喧嚣的今天，如果你不能引人注目并获得信任，依然一事无成。

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Kevin came up with an idea to raise money by selling vegetables.

凯文想出了一个主意——通过卖蔬菜来筹集资金。

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That is when a government takes ownership of a private business, often with the idea of selling it back to investors later.

VOA: special.2009.01.30

The idea of dividing a company up into shares and selling them off, but in practice it involves a lot of complexities.

把公司按照股份进行分割,并且出售这些股份,实际上,这里面大有玄机

耶鲁公开课 - 金融市场课程节选

Looks like a good idea to me, but she says, we're having a lot of trouble selling it.

这在我看来是个绝好的主意,但她说,她们的保险销售遇到很多问题

耶鲁公开课 - 金融市场课程节选

WHO's willingness to share costs gave Horton ammunition in selling the idea to his superiors.

FORBES: A Cure for Neglect

Of course, selling this idea to the American public and Congress will be no easy task.

CENTERFORSECURITYPOLICY: China looks to the Middle East

Mr Richardson admits that selling the idea of environmentally-friendly public transport to car-happy New Mexicans was not easy at first.

BBC: Full steam ahead for US railways