The selling concept takes an inside-out perspective.

推销观念采用一种由内而外的视角。

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The selling concept starts with the factory, focuses on the company's existing product.

推销观念从生产企业出发，以企业现有产品为中心。

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By selling concept, the firms 'aim is to sell what they make rather than make what the markets want.

在推销观念的指引下，企业的经营目标是尽量卖掉他们生产的产品，而不是尽量生产市场需要的产品。

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"We've always been selling a concept, not just a product, " says Anil Jain, 43.

FORBES: Magazine Article

He was selling that day in SoHo: selling the All-Star Game, selling the MLS, selling the concept of the "Beckham Effect" on the U.S. Soccer.

WSJ: David Beckham: A Farewell to the Faux Hawk

This ability to perform small tasks during bits of downtime is a major selling point in the concept of a mobile workforce.

FORBES: Why Investing In A More Mobile Workforce Makes Sense