"Sell reputation first and sell products second, build up friendship first and build up business relationship second" is both my personal philosophy and guiding rule of "Yehui" staff;

“先卖信誉、后卖产品；先做朋友，后做业务”这是我的理念，也是业辉人的准则。

youdao

Indeed many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products.

确实有许多组织也使用信誉或声誉广告，旨在树立他们的声誉而不是营销特定的产品。

youdao

Mike Ashley will sell Newcastle for a lot less than he paid for it and go back to supporting Spurs with his reputation as a businessman tarnished.

麦克·阿什利将以低于买进价很多的价格卖出纽卡斯尔，然后回去支持热刺，虽然他商人的名誉已有所损耗。

youdao

The association has enlisted the support of the Department of Food and Rural Affairs (Defra) in its battle to stop other manufacturers using the town's name and reputation to sell pies lacking the correct ingredients and not made in the Melton area.

BBC: The legal challenge by Northern Foods failed

Despite concerns about massive recalls, its brand has maintained a reputation for quality, and the carmaker expects to sell 8.85 million vehicles in the fiscal year, above an earlier forecast of 8.75 million from strong North American sales.

FORBES: Toyota On Smoother Path After Earthquake: Optimistic Outlook And Higher Q3 Profit

You know, they've kind of had this reputation as the most mocked band of their particular generation, who continues to sell out stadiums and please people the world over, somehow, with their music.

NPR: Coldplay, Katy Perry and More New Releases