They'd fly to Paris and Frankfurt and sell the virtues of Upstate South Carolina.

NPR: S. Carolina Towns Cope with Economic Fallout

The effort should help Cisco sell the phones to small businesses, which usually fly below its radar.

FORBES: Cisco Reaches High And Low

"So Monday to Friday I'd sell my goods in Uganda and on a weekend I'd actually fly to Dubai, fill my suitcase up with IT stuff again and bring it back, and the same repeated, " he adds.

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