Golden Keys service concept: "The interest of others first, self-interest last: utmost intent, satisfaction and delight; delighted guests find richness of life. ""

金钥匙服务理念：“先利人、后利己；用心极致、满意加惊喜；在客人惊喜中，找到富有人生。”

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The whole concept of self-regulation through self-interest is now dead, especially in finance but probably in other industries as well.

FORBES: Greenspan Testifies: Our Political Language Just Changed