Real dislocation, the loss of all familiar external and internal parameters, is not glamorous or cool. It is an upheaval in the deep material of the self.

真正的错位感，真正的失去外在与内在的熟悉坐标，并不有多光荣或潇洒。它是自我内在的深层的巨变。

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Or is he cool, calm, and calculating? Does he radiate irrational self-confidence and exude a certainty of excellence that this world has never seen?

或者他冷静，镇定，富于心机？或者他散发出不理性的自负，并且确信自己出类拔萃，世所未见。

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Mr Steinberg seems aware of the danger of seeming voyeuristic, and balances his cool assessments of clients and colleagues with dollops of self-deprecation.

斯坦伯格似乎意识到貌似偷窥存在的危险，不惜用自贬来消弭读者和同事们认为他了不起的评价。

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And Tesco is not the first multinational to buy into a self-consciously cool, quirky and independent-sounding brand.

BBC: Tesco effect: How big firms quietly own little brands

The Spanish cardinals and grandees, who were later adorned with oversized pairs in their portraits, were unwittingly helping to launch a very 21st-century idea: Technological self-enhancement is cool.

FORBES: Magazine Article

These self-portraits, apart from just being cool, are important because they help the team monitor the status of the rover in its travels.

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