As the audience, the effective way of this is to avoid and reject the information not consistent with their own opinions through selective acceptance, selective cognition and selective memory.

作为受众，避免认知失调的有效方法，就是通过选择性接触、选择性认识和选择性记忆来回避、抵制那些与自己原有意见相抵触的讯息。

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For schools, the trend means they can be more selective and can promote low acceptance rates as a sign of desirability.

WSJ: College-Bound Cast Wider Net

This has allowed Middlebury to be more selective about its student body: The acceptance rate dropped from 26% to 18% over the same period.

FORBES: How to Make a College an Irresistible Brand