Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.

涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。

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Improved segmentation can lead to significantly improved marketing effectiveness.

好的划分可以带来好的市场营销效果。

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It tries to perfect the segmentation strategy used in traditional marketing.

它试图使传统营销中的分层战略更完美。

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Mass-marketing channels and poor customer segmentation also result in higher costs and marketing expenses which translate to higher prices.

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The concepts of segmentation, targeting, and positioning have been the marketing mantra for many decades for a reason.

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