Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.

涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。

youdao

The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment).

划分的过程和确定目标（选择要针对的划分）及定位（为每个划分设计适当的市场营销组合）不同。

youdao

The author employs market Segmentation and market Targeting Theory to determine the target markets where BD Bycicle Co.

作者采用市场营销学的的市场细分与目标市场选择理论。

youdao

That is something more worthy of those retailers that have excellent data about their customers and practice stellar segmentation and targeting strategies, such as the Gap.

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The concepts of segmentation, targeting, and positioning have been the marketing mantra for many decades for a reason.

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