Some reported seeing colour projected on to whatever word or number they were shown.

她们之中的一些人说无论看到什么文字或数字，她们的脑中都会产生色彩。

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And the views cycling in London are so vivid that it is like seeing in colour for the first time.

BBC: NEWS | UK | Magazine | Cycle warriors

Our brains register colour, shape and then text when it comes to a seeing a brand.

FORBES: Why Picking The Right Color Can Make Or Break A Brand