The campaign is instead pursuing women through broad arguments of character, leadership and policy—something similar to the appeal to “security moms” that worked well for George Bush in 2004.

相反，他在竞选活动中则是从女性的角色、领导地位和施政纲领出发来争取女性选民。 这同2004年乔治•布什提倡的，并十分奏效的“安全妈妈”颇为类似。

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In addition to recent poll data showing George W. Bush ahead with security moms, their sentiments were much in evidence in focus groups conducted this summer by Family Security Matters - a new organization the Center for Security Policy has helped founder Carol Taber create to speak to, and for, such women.

CENTERFORSECURITYPOLICY: President-making security moms

Interestingly, Golledge says that compensation and job security were rated as the least important to workplace happiness by moms, which may partly explain why administration ranks at the top of the list.

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