The power of thewalletis thatit securelystoresthisinformationforusers, providingthem an easy, secureshoppingexperience, andfreeing them from repeatedlyenteringinformation.
Getting into specifics, the Wall Street Journal recently reported on Lisa Zerr, owner of Yankee Toy Box, and her urgent need to secure credit in order to upgrade her inventory ahead of the holiday shopping season.
The eToys sites also offered "one-click" shopping, which allows customers to leave their credit card details once in a secure server and then make repeat orders with a single mouse click.