Additionally, the overall Beer sector among this demographic is perceived negatively, and while the sector average improved too, with scores of -9 on July 4 and -2 on July 25, Heineken Light has closed the gap, from 6 points to 3 points.
Heavy industry, which is a prodigious user of electricity, is no longer playing the role it once did, and light manufacturing and the services sector, which use much less power, are on the rise.