Milan being the fashion capital of Italy, a competitor opened a second outlet mall neabry, Fidenza Village.

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The company will also open a second outlet of its Asian-cuisine venture, ShopHouse Kitchen, in Los Angeles, in the first half of 2013 itself.

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In both cases, famous Tokyo-based chefs (Masahiro Yoshitake and Seiji Yamamoto, respectively) decided to branch out and open a second outlet outside of Japan, choosing Hong Kong as the sweet spot, partly because they can easily split their time between their two restaurants, but also because they can use the same fresh ingredients flown in daily.

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