The company USES a form of data mining to group Web pages by content, which makes the search engine more efficient, he said.

他还提到公司使用一种数据挖掘技术来根据内容对网页进行归类，这样一来搜索引擎会更有效率。

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That will finally give Microsoft the volume of search queries it needs to try narrowing the gap with Google by making its ad business more efficient.

这样一来，通过提高广告业务的效率，微软最终将得以实现所需的搜索量，借以试图缩小与谷歌之间的差距。

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With each search, the community carves out a faster, more efficient pathway to desired information and products, no different than the trail of pheromones leading to food sources.

利用每个人的每次搜索，这个超级社区开辟了一条更快更高效的信息高速公路。

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That is good news for employers: A 2011 paper from economists Peter Kuhn and Hani Mansour shows that online job-search is now starting to make the labor market more efficient as candidates are more quickly matched to jobs.

WSJ: How Your Smartphone Could Get You a Job