The search funnel typically follows this pattern: Awareness, Interest, Consideration, purchase.

典型的漏斗式搜索流程是这样子的：关注，兴趣，考虑，购买。

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And while Google and others are virtually omniscient and do funnel traffic, the search engines aren't necessarily well suited to every site.

而且，虽然Google和其他搜索站点几乎无所不能并且执行过滤通信，但是搜索引擎并不一定会良好地适应各个站点。

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The dark ones continue to search for ways to steal any funds it can to funnel into their plans to maintain themselves in power.

那些黑暗分子依然继续搜寻窃取资金的方式，以将资金安排进他们的计划，让他们继续维持他们的权力。

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Our somewhat non-traditional, strategic use of SEM taught us that we could influence the purchase decision through the bid process by driving search down the funnel to known opportunities.

FORBES: Using Search and Social Strategically to Win New Business

Brand advertising creates awareness, favorability and consideration at the top of the funnel, while search slightly overlaps with consideration and intent to purchase.

FORBES: What is Holding Back Digital Advertising Adspend in China?

Second, because display ads drive consumers down the funnel so that they click more on search ads and eventually become a customer, this process also increases overall ad cost due to additional search clicks.

FORBES: Search vs. Display Advertising: Which Promises More Bang for the Buck?