Real-time and hyperlocal search are the new battle fronts for search companies, who are trying to make results more personalised and relevant for users.

实时的、超本地化的搜索是搜索公司新的前沿战场，它们都在想方设法地令搜索结果更加人性化、更具相关性。

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It's also now a primary tool used in the battle for natural search engine rankings by using content interwoven with relevant keywords to gain high results and low cost marketing.

如今，在线内容还成为了争取在自然搜索引擎中更高排名的首要工具，通过使用含相关关键词、彼此混杂的内容以实现良好的效果并降低营销成本。

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This week we explore advertiser strategies for winning the local search battle.

这一周，我们探讨一下什么样的广告战略才能在本地搜索市场上胜出。

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Google's app is a victory for the search firm in its increasingly acrimonious battle with Apple.

BBC: Google, Flickr - and the app wars

Even with its baby steps into the search business, Facebook has again set new terms of engagement in the battle for the soul, or at least the cash register, of the Internet.

FORBES: With Graph Search, Can Facebook Kill LinkedIn, Yelp--Even Google?

The documentary is hosted by Tom Brokaw and features Ballard's November 2000 underwater search for a lost Japanese midget submarine whose location is one of the enduring mysteries of the battle.

FORBES: Pursuits | Found At Sea