It refers to the process of optimizing a Web site so that it appears prominently in search engine results for specific keywords.

指对网站进行优化，使之在搜索引擎搜索特定关键字的结果中出现在显著位置的过程。

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Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing.

我们的搜索引擎优化入门指南涵盖周围十几个通用的、站长可能会考虑优化的地方。

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Utilizing effective search engine optimization strategies such as optimizing web content and obtaining quality backlinks could increase the page rank of these sites without having to resort to an international investigation.

FORBES: EU Takes Aim At Search Engines