Ed Schieffelin used the army's Camp Huachuca as a base for his search for silver.
VOA: special.2010.02.15
As Google expands its display offerings, its huge base of search customers will take advantage of one-stop shopping for a full range of online advertising.
In March, police chiefs proposed the merger of West and South Yorkshire and Humberside Police's underwater search units into one base, halving the number of police divers across the region.
And by expanding beyond its base in search advertising, Google is running up against long-established relationships, vested interests and entrenched ways of doing things--a potentially more treacherous landscape than the virgin territory that search marketing once was.