The + 1 button will appear next to the headline on search ads.

“+ 1”按钮会出现在搜索广告标题的旁边。

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Benefits from increased traffic on its Chinese site, and can sell search ads on the music search pages on its site.

则受益于中国网站的流量增长，其可以在网站的音乐搜索页面上销售搜索广告。

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It also rejects the claim that it manipulates the results of paid search ads in ways that disadvantage firms that compete with it.

对于通过操纵收费搜索从而在与劣势竞争对手的比拼中可以先下一城的说法，谷歌也予以了否认。

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The answer, Google hopes, is Dynamic Search Ads, a program it sees as complement to AdWords.

FORBES: Beyond AdWords: Google Unveils Dynamic Search Ads

Other forms of mobile marketing, such as SMS-based promotions and mobile-search ads, already reach far larger audiences.

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But in concept, hashtag targeting is fairly similar to search advertising, and search ads most certainly do ring up sales.

FORBES: Here's A New Way You'll Soon Get Targeted For Ads: Your Hashtags