Then we have a company called Shahmoon TV whose Street Ads use large HD video posters to bring big-screen advertising to small scale stores, enabling businesses to interact with passers-by, feed live information, and communicate directly with those consumers.

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At CEATEC JAPAN 2009, Mitsubishi Electric unveiled the world's first prototype model of a large-scale OLED display with a 155-inch screen, developed through utilizing the company's large-scale display technology accumulated from the development of Diamond Vision screens installed at numerous sports stadiums and other public facilities.

ENGADGET: Mitsubishi's huge, modular OLED display set to go on sale worldwide on September 21

Last season, large-scale battles unfolded off-screen.

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