While there's no physical keyboard to search a word, an on-screen keyboard pops up when you select search.

ENGADGET: Sony Reader Pocket Edition (PRS-350SC) review

McAdams -- the underemployed star from "The Notebook" and "Red Eye" -- pops off the screen here.

CNN: Review: 'Lucky Ones' deserves good fortune

The service, which is currently only on iOS and Android on mobile games, pops up a screen with a promotion when a gamer moves up a level or achieves something else in a game.

FORBES: Kiip Brings Real-Life Rewards To Mobile Gaming