Instead, RIM developed a marketing story specifically tailored for Blackberry users who wanted to extend the screen size and hardware capabilities of their handsets.
Touch-screen looks set to complement existing hardware, rather than banish them to the history books, enabling more collaboration and simplifying the process of accessing multi-media facilities on the PC.
Between the giant screen gaming demos, the shiny new hardware and the ever-present booth babes, the Electronic Entertainment Expo may well be the short attention span capital of North America at the moment.