Neirotti is a professor for Sports Management at the George Washington University, and 28 students from the Business School are with her in Vancouver studying the management and marketing of the Olympic Games.
VOA: standard.2010.02.26
Because this past Sunday night, these marketers proved what many of us have known for awhile: Old schoolmarketing leaves your brand in the dark.
The teachers developed their own iBooks and lesson plans around literary classics like MacBeth, according to Mark Strobel, director of marketing for Providence eLearning, a spinoff of the school that is marketing the iBooks to other schools.