Fed up, 61%-owner Jannard named himself chief executive and booted out WilliamSchmidt, a former Gatorade executive who had tried to buck Oakley's traditional high-end marketing philosophy.
Fed up, Jannard, who owns 61% of Oakley, named himself CEO and booted out WilliamSchmidt, a former Gatorade executive who had tried to buck Oakley's traditional high-end marketing philosophy.