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We can see this lack of future scenario development and close competitor tracking has confused Microsoft.
FORBES: Get Rich, not Lost - Change your planning - Apple, Google v Nokia, Samsung, RIM, Microsoft in Smartphones
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Scenario development helps them to understand what the future can be like, and drive their product development toward creating new markets with more customers, more unit sales, higher revenues and improved cash flow.
FORBES: Get Rich, not Lost - Change your planning - Apple, Google v Nokia, Samsung, RIM, Microsoft in Smartphones
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Lacking a forward planning process based on scenario development, and lacking a good market sensing system that would pick up on the early market shift as novice competitor Apple started to really change the market, these companies are now falling rapidly to the wayside.
FORBES: Get Rich, not Lost - Change your planning - Apple, Google v Nokia, Samsung, RIM, Microsoft in Smartphones