Each category has the following separation of a small class, trying to give customers find the most specific product needs, and satisfy more customer needs.

每一个类别下面又分出了小类别，力图让客户最具体地找到所需要的产品，且满足更多地客户需求。

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Each member of the leadership team must understand what the customer really wants and how to guide resources to satisfy that customer.

FORBES: A New Era -- the Era of the Customer