媒体头版头条:“新药Sarafem(氟西汀)是经前分析症的灵丹妙药,还是假装的Prozac?”
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More rare is actually relaunching the compound as a new drug--as Lilly has done with Sarafem.
FORBES: Lilly Gives Away Prozac, Makes Money
Launching Sarafem doesn't just allow Lilly to make more money off an existing compound before the patent runs out, although it certainly does that.
FORBES: Prozac To Fight PMS Under New Name
Lilly is likely to do a better job marketing Sarafem.
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