Hotel de Londres in San Sebastian, Spain, the Signature Hotels in Jeddah and Medina, Saudi Arabia, and HTEL Serviced Apartments in Amsterdam are among the growing number of hotels currently posting QR codes at concierge desks, in lifts and on hotel room information cards to assist guests with tips on where to dine or what to do during their stay.

BBC: Rio de Janeiro brings QR codes to its streets

Prior to London, The Deep Blue Sea will have its European premiere at the San Sebastian Film Festival in northern Spain in September.

BBC: Weisz film to close London festival

Me and You, his first film since 2003's The Dreamers, screened out of competition at this year's Cannes and was recently seen at the San Sebastian film festival in northern Spain.

BBC: Bertolucci to be honoured at European Film Awards