While Samsung is growing its smartphone share mainly through Android handsets, the company has a nice little side project for future growth called Bada.

当三星通过安卓手机扩大其在智能手机市场比例的时候，公司有个小而精的未来增长的计划叫Bada。

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For Samsung, it could mean making Bada, its low-level OS that's had some success in Asia, available in Europe and elsewhere, Sterling says.

斯特林说，对于三星来说，可以将其Bada系统——一种较为低级的操作系统，在亚洲取得了一定成功——推广到欧洲和其他地方。

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Samsung has its Bada smartphone OS, which it puts on its low end phones, and also sells Windows phone 7 devices like the Focus.

韩国三星(Samsung)也有自己的Bada智能手机操作系统，三星把它安装在自己的低端手机上，不过同时三星也销售Focus等WP 7手机。

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This is the first mobile handset to be released on Samsung's new, open mobile platform, Samsung bada, and the cornerstone of the company's commitment to provide a smartphone for every lifestyle.

ENGADGET: Samsung Wave: 3.3-inch Super AMOLED, Bluetooth 3.0, and new Bada OS (updated)

What they need is an OS. They know from Samsung and Bada not to develop one of their own.

FORBES: Why China and Korea's Priorities May Decide The Smartphone Wars

Samsung's bada platform allows mobile users to simply and easily download an abundance of applications from Samsung Apps, an integrated application store accessible from the device and online.

ENGADGET: Samsung Wave: 3.3-inch Super AMOLED, Bluetooth 3.0, and new Bada OS (updated)