If over-designed, they can be more artistic than motivational, obscuring the sales message.

如果设计过度，它们会更富艺术性而非激发性，模糊了销售信息。

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But did you know that having a graphically-driven website can actually DISTRACT your visitor away from your sales message?

但这样的网站会把用户的注意力从销售信息转移到图片中。

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Use images and graphics that support your sales message. - Keep animation, blinking text, and scrolling text to a minimum. They distract the reader from focusing on your text.

图像与图片应该可以说明销售信息。尽量减少使用图像、闪动文本、滚动文本，否则会转移浏览者对于文字内容的注意力。

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That impression will be worth more than a short-term focused sales message.

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Boy are they pushing that sales message hard!

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Then, create channels for rich, two-way communication as sales delivers your message to customers and prospects and then returns data to you for further nurturing.

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