Consider the typical interaction between a sales agent and shopper in a bricks-and-mortar store. The shopper enters the store and starts looking around.

回想下在一个实体商店中店员和顾客之间典型的交互情景：顾客走进商店开始四处张望，这个时候，店员会问：“请问您需要什么？”

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That's because employees — from a front-end cashier at Costco Wholesale to a GAP sales associate — are often a consumer's first and only interaction with a brand.

这是因为员工——从仓储式会员制连锁零售店好市多(Costco Wholesale)的前台收银员到服装连锁零售店盖璞(gap)的销售助理——往往就是消费者与品牌之间首要也是唯一的互动对象。

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Notwithstanding this, interaction with a live sales agent may well be an appropriate option for a recommender to trigger in certain situations.

尽管如此，在某些情况下和现场的销售代理商进行交流，很可能是一个适当的推荐触发方式。

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This shows up in not really listening to the prospective customer and, instead, filling the sales interaction with sales talk.

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Knowing what action you want the prospect to take based upon this sales interaction allows the sales person to focus.

FORBES: Survey Highlights Successful Onboarding Strategies for Salespeople

The team was determined to find a solution and decided to find the best technology to drive collaborative engagement with the discharge planners responsible for getting patients onto the next phase of their recovery and rehabilitation, engage directly with patients and their families through video and rich media, and make each sales interaction a resource to be mined for insight and improvement.

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