What the public is getting is a boutique merger advisory and investment management firm whose success--and presumably, value--rises and falls with the skills and salesability of its senior bankers.
To have effective data means focusing on the quality (accuracy, scope, timeliness and recency), usability (ease of use, concise presentation, etc.), accessibility, sales mobility (ability to transact with customers regardless of location), and intelligence (trends, recommendations, profile matching, etc.), according to Deepa Mani of the Indian School of Business, a member of the research team.
For example, if you're interviewing for a finance position working closely with the sales division, it's likely you'll be asked about your ability to forecast sales.