Safeway stores in northern California sell 50% more fresh herbs, Asian food, fresh pasta, capers and fresh spinach than its stores elsewhere in the country.

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And then much smaller cuts of beef are sent already - you know, meat in general - are sent already pre-wrapped to stores like Safeway or Costco.

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Adina started in health food stores, Whole Foods Market, and Wegmans, and it is now available in more mainstream stores like Safeway and is being test marketed in the Pepsi distribution change (you can buy it at LaGuardia airport, for instance).

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