Next question: If you really want a custom-made return profile in which you forfeit some of the upside to buy safety, is a note like this the best way to accomplish your objective?

FORBES: Another Option

Critics who see BP as forever stained by the Gulf oil disaster might note the improved safety record of Exxon Mobil.

FORBES: Let's Give BP Some Credit

"However, landslides can create rock falls and treacherous mudflows and our advice, as always, is to stay away from the cliffs and take note of local safety signs in the area, " he added.

BBC: 'Large crack' opens on Dorset coastline