Ulf Rittinghaus, Sachsenring's chief executive, says that he became interested in the Trabant site after a chance meeting, and persuaded his brother Ernst, an engineer, to join him in buying it for DM10m in 1993.

ECONOMIST: Industry in eastern Germany

"Google has the best corporate reputation in the world because it understands the power of the corporate story, " says Kasper Ulf Nielsen, Reputation Institute's executive partner.

FORBES: Magazine Article

Ulf Riese, the bank's chief financial officer, says 30% of credit losses can be traced to the initial decision to extend credit but 70% come from changes in borrowers' circumstances and the way banks respond to them.

ECONOMIST: More Swedish lessons for the banking industry