He's a charismatic outsider to the national business culture and a guy who believes in a keyidea: that a mass customer base is waiting to step up to airline and hotel services that are made reachable and desirable.
The idea of open competition and transparency in Russia's energy markets has been an idea foreign to Putin, with the enigmatic leader consolidating his power by nationalizing key energy sectors, imprisoning energy executives opposed to his views and forbidding foreign access and investment in many of Russia's "sensitive" industries.