The chain won't release sales numbers, but "we can confirm reports that it was a record-setting day, " said Steve Robinson, Chick-fil-A's executive vice president of marketing.

CNN: STORY HIGHLIGHTS

Within this context, many Americans -- including residents of Atlanta, the ninth "gayest" American city in 2012, according The Advocate magazine -- have chosen either to enjoy Chick-fil-A's sandwich variations or to not patronize the restaurant because of its values.

CNN: Chicken, with a side of politics

It's financed almost entirely by Chick-fil-A profits.

CNN: STORY HIGHLIGHTS