In Cascalog, a developer can run ad-hoc queries at scale interactively from a prompt.

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Triton said it has already run ad campaign for a "handful" of advertisers but it declined to provide specific names.

WSJ: Auction System Helps Place Digital Outdoor Ads

Some of her strengths: She had worked at a student-run ad agency in college that handled advertising for student radio stations, the yearbook and the literary arts magazine.

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