TheinventionofPCAIDS (ProportionalityCalibratedAlmostIdealDemandSystem) by Roy Epstein and Dan Rubinfeldstandsat the forefront ofcurrentapplications of mergersimulation .
Even Daniel Rubinfeld, a former U.S. Department of Justice economist and an expert working on behalf of the NCAA, acknowledged in a March brief that a loss of licensing revenue could reduce how much schools spend on coaches and training facilities (cue the silencing of boom cranes across the Southeastern Conference).