What kind of changes will be brought by the emergence of RTB?

中国互联网广告新的RTB产业出现将会给各自带来什么样的变化？

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How are bidding conflicts avoided in a real-time bidding (RTB) environment with multiple AD exchanges and networks?

当在多个广告交易平台和广告网络进行实时竞价(rtb)时，如何避免竞价冲突？

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Like their US counterparts, mobile startups in China and India are urging app developers to embrace mobile real-time bidding (RTB).

像他们的美国同行，中国和印度的移动创业公司正在鼓励应用程序开发者拥抱移动实时竞价(rtb)。

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As I began to delve into it, I learned of some very interesting statistics related to it and specifically real time bidding (RTB).

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Goel: We support Open RTB (the protocol used by many companies).

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For most sellers, RTB is a simple proposition: they get greater control over their inventory and the ability to generate higher eCPMs, driven by lots of bidders competing for the inventory.

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