After parting ways with her record label and having been allowed to keep the masters of her newer work, Boucher is going the independent route and will release the album June 2 on her own imprint.

CNN: Butterfly Boucher flies high with 'Grey's,' fans' support

Carlisle offered Pericard a route back into the professional game in October following his release by Stoke City during the summer.

BBC: Striker Vincent Pericard rejects Carlisle United deal

But will Twitter completely displace the paid wire release or direct-to-journalist email distribution route?

FORBES: Can Twitter Displace the News Release?