For writers a viral Tumblr can be the quickest route to a book deal from anxious publishers saving their bets for ideas of proven appeal.

FORBES: Do You Need A Tumblr?

He followed the route Kerouac took when he wrote the book and made a documentary along the way as he interviewed Beat poets and other characters from the novel who are still living.

CNN: Walter Salles: Back on the road

Roger Hutchinson, who wrote the book Calum's Road, said the route deserved the same attention as mainland roads.

BBC: Calum's Road on Raasay 'falling into disrepair'