The retailer is adding 60 stores a year offering thousands of products at the 'round pound' price point.
这家零售商每年新增60家门店,提供成千上万种价格为整整一英镑的产品。
If you want my guess: some marketing bright spark tried "round pound" pricing and was surprised to find that it worked.
如果让我来猜,估计情况是这样的:一些市场营销“天才”试了试“整数价”,然后惊讶地发现,这招居然很管用。
The second is psychological. Do "round pound" prices or those ending in 99p seem cheaper? The article cites the same "expert" supporting both views.
第二种是心理上的。是“整数价”还是以99便士作尾数的价格看上去更便宜?文章引用了同一位“专家”的话,来支持双方的观点。
应用推荐