According to Rony Ross, founder and executive chairman of Panorama Software, a provider of business intelligence software to 1, 600 customers in 30 countries, the secret to successful negotiating is to take the ego out of the equation.
The following is the transcript from my interview with Rony to discuss his love for music and basketball, his transition from the NBA to DJing, and having the opportunity to perform at some of the worlds most recognizable night clubs.