The utility model is provided withthe rollingpush rodof a back stopdevice with lowcost, and has the advantages of bigmoment, simplestructure and reliable operation.
But as my FORBES colleague Jeff Bercovici pointed out right after the earnings call, Facebook is rolling the dice in a big way with its push into Sponsored Stories.
Something else that's been rolling out is a prompt asking if Netflix can send push notifications, which is used to notify users of things like new seasons of TV shows they've watched becoming available.