Right now the tool is geared toward assessing the sustainability of existing products, but plans are in the works to roll out a tool that could be integrated into design and manufacturing processes early on to help gauge the potential impacts of various decisions and enable companies to design more sustainable products.

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Then, they will roll out a tool that will allow them to create their own scenes and even entire stories.

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Mr. Bishop's team is in the research phase now, collecting data on current and former stars, and expects to roll out a tool within two to three years.

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